Basics
- What is Digital Marketing
- Need of Digital Marketing
- Marketing Optimization
- Autonomy of SE
- How crawler Work
- Website Creation
- HTML & CSS
- Web Hosting
- Managing Control Panel
- WordPress Introduction
- WordPress Installation
- Managing Templates in WordPress
- SEO Introduction
- Search Engine Algorithms
- Local SEO (Google Map)
- Search Engine Guidelines
- Google My Business Certification
- Keyword Analysis
- Content Marketing
- Learn multiple factors to improve page ranking
- White Hat ,Grey and Black Hat Technique
- On Page Factors
- sitemap XML
- Optimize Website Architecture
- Off Page efforts
- Directory,Classified,Profile Submissions
- Key Features of International SEO
- Advance Link Building
- Blogging
- Competitor Analysis
- Website Audit
- Promotion Activity Report Generation
- Google Search Console
- Google Analytics
- Bing Webmaster Tools
Advance
- Introduction of Social Platforms on web and their utility
- SMO (paid)
- Lead Generation
- Audience list
- Facebook Marketing
- Branding on Twitter
- Instagram Marketing
- LinkedIn Promotion
- YouTube Video Marketing
- Influencer Marketing
- Affiliate Marketing
- Google Ads
- Optimizing Landing Pages
- Creating Your Ad Campaign
- Search Ads
- Display Ads
- Adding Extensions in Ads
- Remarketing
- Google Tag Manager
- Acquisition
- Understanding Conversion Tracking
- Conversion Tracking
- Targeting Goals
- Tracking Website Visitors
- Microblogging
- Moz
- Blogspot
- Pinterest Marketing
- Influencer community
- Bitly
- Website health checkup
- Semrush
- Alexa